The current era is the era of human resources competition. Talents are the foundation of enterprise survival and development. The traditional employer era has also ended with the development of market economy. Large and medium-sized enterprises pay more and more attention to human resources construction. At the same time, more and more enterprises pay attention to "people-oriented" in human resource management, pay attention to the construction of enterprise employer brand, build their own employer brand while building enterprise brand, in order to better attract and retain talents.

如何吸引和保留人才，我們認(rèn)為可以從以下幾方面加強(qiáng)：

How to attract and retain talents can be strengthened in the following aspects:

一、企業(yè)文化留人，各行各業(yè)都有各自不同的行業(yè)特點(diǎn)，同時(shí)每家企業(yè)都有自己的企業(yè)文化，企業(yè)文化是一種軟實(shí)力。隨著企業(yè)規(guī)模的擴(kuò)大，企業(yè)管理者越來越多得關(guān)注企業(yè)文化的建設(shè)。企業(yè)文化的導(dǎo)向功能、凝聚功能、約束功能、激勵(lì)功能、調(diào)試功能輻射功能是不容忽視的，其中特別是凝聚功能。

1、 Corporate culture keeps people. All walks of life have different industry characteristics. At the same time, each enterprise has its own corporate culture. Corporate culture is a kind of soft power. With the expansion of enterprise scale, enterprise managers pay more and more attention to the construction of enterprise culture. The guiding function, cohesion function, restraint function, incentive function, debugging function and radiation function of corporate culture can not be ignored, especially cohesion function.

企業(yè)文化以人為本，尊重人的感情，從而可以在企業(yè)中造成了一種團(tuán)結(jié)友愛、相互信任的和睦氣氛，強(qiáng)化了團(tuán)體意識，使企業(yè)職工之間形成強(qiáng)大的凝聚力和向心力。共同的價(jià)值觀念形成了共同的目標(biāo)和理想，職工把企業(yè)看成是一個(gè)命運(yùn)共同體，把本職工作看成是實(shí)現(xiàn)共同目標(biāo)的重要組成部分，整個(gè)企業(yè)步調(diào)一致，形成統(tǒng)一的整體。這時(shí)，“企興我榮，企衰我恥”成為職工發(fā)自內(nèi)心的真摯感情，“愛企如家”就會(huì)變成員工的實(shí)際行動(dòng)，做到“家的感覺真好——企業(yè)文化留人”。

The corporate culture is people-oriented and respects people's feelings, which can create a harmonious atmosphere of unity, friendship and mutual trust in the enterprise, strengthen the group consciousness, and form a strong cohesion and centripetal force among the employees of the enterprise. Common values form common goals and ideals. Employees regard the enterprise as a community of common destiny and their own work as an important part of achieving common goals. The whole enterprise moves in unison and forms a unified whole. At this time, "enterprise prosperity and enterprise decline" has become the sincere feelings of employees from the heart, "loving enterprise as home" will become the actual actions of employees, so as to "feel good at home - keep people in corporate culture".

二、事業(yè)留人，每個(gè)人都有自己的職業(yè)規(guī)劃有自己的人生理想工作目標(biāo)，事業(yè)成功是每個(gè)人的夢想。人的大部分時(shí)間都在工作，隨著現(xiàn)在人的價(jià)值體系的發(fā)展，在要求滿足基本生活需要的同時(shí)，考慮更多的可能是個(gè)人價(jià)值的體現(xiàn)，工作環(huán)境、工作發(fā)展空間、人際關(guān)系、個(gè)人能力提升等都會(huì)考慮在內(nèi)，這些也都是人力工作需要要正式的問題，努力做到“工作并快樂著——事業(yè)留人”。

2、 Career retention, everyone has their own career planning, have their own life ideals and work goals, career success is everyone's dream. People spend most of their time working. With the development of people's value system, they are required to meet the basic needs of life. At the same time, they also consider the embodiment of personal value. The working environment, work development space, interpersonal relationship and personal ability improvement will be taken into account. These are also the problems that need to be formal in human work, Strive to "work and be happy - keep people in your career".

三、制度留人，無規(guī)不成方圓，大到一個(gè)國家小到一個(gè)組織都有適合自己的規(guī)章制度，如果沒有規(guī)章制度社會(huì)將混亂不堪，制度在規(guī)范人們行為的同時(shí)也會(huì)給人以希望和激勵(lì)，規(guī)章制度面前人人平等。企業(yè)也是如此，特別是大中型企業(yè)一定要有完整的、齊全的、適合本企業(yè)的規(guī)章制度來規(guī)范企業(yè)員工行為，員工嚴(yán)格按企業(yè)規(guī)章制度執(zhí)行，有完備的企業(yè)制度做支撐。做到“無規(guī)矩不成方圓——制度留人”。

3、 Systems retain people without rules. As large as a country and as small as an organization, they all have their own rules and regulations. Without rules and regulations, the society will be in chaos. The system will not only standardize people's behavior, but also give people hope and encouragement. Everyone is equal in front of rules and regulations. The same is true of enterprises, especially large and medium-sized enterprises, which must have complete and complete rules and regulations suitable for the enterprise to regulate the behavior of employees. Employees shall strictly implement the rules and regulations of the enterprise and be supported by complete enterprise systems. Achieve "no rules, no radius - system retention".

四、薪酬留人，薪酬是員工工作首要考慮的要素，企業(yè)在調(diào)查同行業(yè)薪酬水平的基礎(chǔ)上，薪酬要保證基本薪酬“吃得飽”，獎(jiǎng)金“干得好”，福利“走不了”，體現(xiàn)薪酬上的競爭力，特別是對一些緊缺人才方面，企業(yè)多出一塊錢他們創(chuàng)造給企業(yè)的價(jià)值可能要多出一百塊錢，保證“錢要用在刀刃上——薪酬留人”。

4、 Salary retention is the primary consideration for employees. On the basis of investigating the salary level of the same industry, enterprises should ensure that the basic salary is "full", the bonus is "well done" and the welfare is "unable to go", reflecting the competitiveness in salary, especially for some talents in short supply, If an enterprise gives an extra dollar, the value they create to the enterprise may be more than 100 yuan to ensure that "the money should be used on the blade - salary retention".

五、感情留人，人是感情的動(dòng)物，而且是感情豐富的動(dòng)物，在一個(gè)環(huán)境久了，在一個(gè)團(tuán)隊(duì)久了，合作的時(shí)間長了，都會(huì)舍不得的。就像員工生日，企業(yè)通過廣播為員工獻(xiàn)上一份生日的祝福；員工生病了，公司領(lǐng)導(dǎo)一句關(guān)懷的話語，就會(huì)使員工倍感親切，團(tuán)隊(duì)間大家相互幫助合作營造一種和諧的工作環(huán)境，做好“得人心者得天下——感情留人”。

5、 Emotional retention, people are emotional animals, but also emotional animals, in an environment for a long time, in a team for a long time, cooperation for a long time, will be reluctant. Just like employees' birthdays, enterprises offer a birthday blessing to employees through radio; When an employee is ill, a caring word from the company's leaders will make the employee feel more cordial. Everyone in the team will help and cooperate with each other to create a harmonious working environment and do a good job of "those who win the hearts of the people win the world - feelings keep people".

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